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New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?
Google recently updated its keyword click-level data in Google Webmaster Tools so that it now lists the exact number of clicks for each keyword. This is a potentially powerful source of information,...
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New Jelly Social Search App – Prediction: “Yer Mom!” to be Top Search Result
Twitter co-founder Biz Stone recently launched a new social search app called Jelly. What’s interesting about this search app is that it’s photo based and reliant on your social circles for the...
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Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries
This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow...
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True Lies, or “Hey, Google! You’re Trying Too Hard!”
Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are...
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We Need to Talk About alt Tags
It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a...
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How to Dominate the Local SERPs for Mobile Search
People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on...
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The Write Stuff: How to Reverse-Engineer Your Content Strategy
Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch...
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Is Search Getting Too Personal?
In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development,...
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The Search Agents » searchMake Display Ad Impressions = Display Ad Views
Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display...
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Why Advertisers Should Reconsider Their Google Dynamic Search Ad Qualms
How to Use Google’s Dynamic Search Ads to Efficiently Boost Long-Tail Traffic There’s nothing more frustrating to search marketers than receiving only a handful of clicks after spending countless...
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